To stay relevant, recruiting approaches must constantly try to accommodate contemporary trends and sensibilities. With the meteoric rise of smartphone usage, other means of communication are fast falling out of fashion. In fact, the smartphone today has become a one-stop shop for getting pretty much everything done. We’re seeing this development disrupt the sphere of recruitment too, as the phenomenon of ‘mobile recruitment,’ steadily picks up steam.
What is Mobile Recruiting?
Mobile recruiting is the process of attracting and hiring top talent with the help of mobile phone technology and applications. A flexible tool, mobile recruiting can assume multiple forms, from plain old text messaging, to designing mobile-optimized career portals or using CV capture apps and much more.
With smartphone usage showing no indication of petering out, and studies revealing that mobile phones have in fact become the device of choice for modern candidates, it only makes sense for recruiters to migrate to mobile-friendly recruiting solutions that have greater resonance with their target audience.
Here are four reasons why you must incorporate mobile applications into your recruitment strategy.
Convenience and Reach
Consumers now spend more than five hours a day on their smartphones. Round the clock accessibility to this device and the extraordinary reliance on it means that it’s arguably the best platform for recruiters to reach candidates and engage in their recruitment processes.
Not only does the convenience and accessibility of smartphones make it easy for recruiters to get through to the candidates, but it can also play a significant role in accelerating hiring workflows.
This is because processes that initially required recruiters to log into their desktop or sift through manual documents are now at their fingertips. For example, recruiters can view applications on the fly, create shortlists, share them with their team and be sure to get immediate responses. This doesn’t just maximize the recruiter’s productivity, but the cumulative amount of time cut down switching between tasks allows for quicker and more efficient workflows.
Candidate Focused Experience
The key to successfully attracting candidates is to ensure that you’re crafted a candidate experience that is tailored to their needs and preferences. And there’s no doubt that candidates have a clear preference for their mobile phones over any other device. From connecting with people, to watching videos, reading reviews, listening to music, taking photographs, and now even searching and applying to jobs, millennials today have transferred all activities to their smartphones.
Studies reveal that today candidates are conducting job searches more on mobile than on any other device. According to Glassdoor, 89% of job seekers say their mobile device is an essential tool for job hunting and 45% said that they use it to look up vacancies every day.
To provide a smooth and user-friendly experience, it’s essential that companies mobile optimize their career pages and make the design functional, responsive and adaptable to mobile screens.
Ultimately, those companies will emerge a winner that make themselves available at every touch point. Companies having an attractive and user-friendly career page that makes it easy for the candidates to apply from the mobile phones will have an edge.
In fact, a mobile career portal could be instrumental in widening your pool of applications. Candidates who prioritize simplicity and convenience often don’t submit applications demotivated by the lengthy process it will require. Knowing that now job searches and applications can be sent in immediately with a few taps on the mobile screen can encourage more candidates.
Social Media and Mobile Phones are becoming increasingly interlinked. In fact, most of the social media usage is coming from mobile phones. Here are some statistics to prove it:
· In 2017, 95.1 percent of Facebook users accessed the platform via a mobile device
· 85% of the time users spend on Twitter is on a mobile device (Wall Street Journal)
Moreover, social sharing, the practice of sharing content from a website on social media channels is gaining traction and constantly redefining interactions across the digital medium. Recruiters can use this trend of social sharing to their benefit.
Social Media sites like LinkedIn, Twitter and Facebook can direct individuals to your company’s career portal, setting a seamless path to candidate submissions. Moreover, candidates can more easily share these vacancies with their friends or peers via mobile phones.
Delivering a Quicker Screening Process
Mobile recruiting can range from basic to elaborate, from simply making use of SMS marketing to implementing advanced recruiting softwares and applications. In the past two years, mobile recruitment applications have proliferated and have revolutionized the traditional recruiting process completely.
For example, the Pymetrics tests, along with other gamified and video-based assessments conducted on smartphones are fast replacing physical interviews, and onsite evaluation tests to test a candidate’s competencies and problem-solving skills.
These softwares, charged with Artificial Intelligence are extremely powerful, require no physical input from the recruiter, can give a telling overview of the candidate’s strengths, weaknesses and skills. This makes the initial screening much quicker and easier, for the candidates as well as the recruiter who can simply skip to interviewing only the most suitable candidates instead of meeting with everyone.
Mobile recruiting softwares have the benefit of not just streamlining your hiring cycle, but they can also provide valuable reporting metrics with which you can see if your recruiting strategies are hitting the right buttons and generating the desired outcomes.
By revealing important metrics, like attendee turnout and engagement for hiring events, search volumes, number of candidate applications, submissions etc, recruiters will easily be able to identify the bottlenecks in their cycle and fine-tune it for the future.
The initial results of mobile recruiting have been very promising and given the scale and speed with which technology is evolving, it’s only a matter of time until the device becomes the central platform around which all recruiting activity takes place. As a recruiter, it’s essential that you keep up with changing times and keep your finger firmly on the candidates’ pulse. So if are yet to explore the world of mobile recruiting, we suggest you start now!